Michael Henke

Consulting - Brand Management - Strategy - Zurich, CH

§ 01 - SMES

Offers for SMEs

Digital solutions for SMEs must be one thing above all else: understandable, efficient and reliable in everyday use.
From strategy and brand presence to websites, e-commerce, intranet and digital advertising, systems are created that grow with the company – without unnecessary complexity.

The focus is on clear structures, clean processes and a technical basis that is stable and can be flexibly expanded. Content is easy to maintain, campaigns can be controlled in a targeted manner and internal and external collaboration can be organized efficiently.

This creates a digital foundation that not only looks good, but also works measurably – for customers, employees and the company as a whole.

When many things happen at the same time, but the direction is unclear.

Goal

Clarify together where the company stands, what is sustainable - and what is no longer.
Create a clear basis for the next steps.

  • Positioning (supply, market, perception)
  • Sharpening positioning and focus
  • Prioritization of the next steps

Format

  • Compact (e.g. a few sessions over 2-4 weeks)

Result

Clarity about direction, decisions and next priorities.

When the company has grown - but the appearance can no longer keep up.

Goal

Clarify, simplify and structure an existing brand so that it looks coherent again.

  • Review of appearance and communication
  • Clarification of tonality and visual line
  • Development of a consistent basic system

Format

  • Focused project with a clearly defined framework

Result

An appearance that fits together - and doesn't have to be rethought every time.

When the existing solution no longer works - or has never worked properly.

Goal

Create or revise a digital foundation that is comprehensible, stable and connectable.

  • Clarify structure and content
  • Check existing systems and make targeted improvements
  • Implementation or further development

Format

  • Project-based, depending on scope

Result

An open, expandable system with prefabricated components - without a lock-in effect.
A website or platform that works reliably on a day-to-day basis - for customers and internally.

Not every challenge needs a project - often it needs a clear view from the outside.

Goal

Helping people in positions of responsibility to organize complex situations and make better decisions.

  • A conversation that creates structure
  • A counterpart who thinks independently
  • Impulses that get things moving

Processes

  • Sorting and sharpening thoughts
  • Making options visible and evaluating them
  • Clarify priorities
  • Provide orientation without overriding

Result

More clarity, more focus - and decisions that are not only logical, but also sustainable.

When many things are happening at the same time, you need a clear direction.

Goal

Structuring complex projects so that they make progress - with a shared understanding, clear priorities and a realistic pace.

  • Keeping an overview, even when details increase
  • Bringing together different perspectives
  • Creating movement where ambiguity slows you down

Processes

  • Clarify goals and framework
  • Structure steps sensibly
  • Establish coordination between those involved
  • Making progress visible and adapting it

Result

Projects that are not only started, but also completed - because they are understood and managed.

Focus topics

Digital solutions do not develop their value through individual functions, but through their interaction in everyday life.

The following focal points are interlinked – pragmatically implemented, clearly structured and designed in such a way that they can grow with the company.

Content is constantly being created - the decisive factor is how easily it can be processed, maintained and used.

An integrated solution ensures that media can be edited, organized and integrated directly into the website - without breaks between tools or processes.

This also includes clear and reliable website management: new content can be easily added, existing content can be specifically adapted and expanded in a structured manner. At the same time, the technical basis remains stable in the background - thanks to regular updates of CMS and plugins, ongoing security checks and performance that remains constant even as content grows.

The result is a system that not only maps content, but also simplifies the day-to-day handling of it - from creation to publication.

- With translation at the touch of a button if required

Multilingualism is often thought of as unnecessarily complicated. The aim is a solution that makes content available in several languages in a cleanly structured and flexible way - without duplicating maintenance work.
Depending on requirements, content can be curated manually or translated automatically, always with the option of making targeted improvements.

Information must be accessible - but not the same for everyone.
A structured intranet creates clarity: documents, content and processes are centrally available, clearly organized and specifically accessible depending on the role.

Both internal employees and external stakeholders are taken into account - from teams and managers to partners, service providers or customers with defined access. Everyone sees exactly what is relevant to their tasks - no more and no less.

This reduces friction, protects sensitive information and simplifies collaboration across departments and organizational boundaries.

Advertising via Google and social media - without a long-term contract.

Digital advertising should remain flexible: Campaigns are set up in a targeted manner, tested on an ongoing basis and adjusted as required - without rigid obligations. The focus is on traceable results and the ability to control, scale or pause measures at any time.

The search results are continuously evaluated - and the content of the website is specifically tailored to them. The result is a site that clearly reflects what people are actually looking for - clearly structured, relevantly formulated and continuously optimized.

- clearly thought out, simply done

Online sales do not have to be complex. What matters is a structure that presents products in an understandable way, maps processes clearly and works in everyday life.

From setup to ongoing maintenance, the result is a system that remains saleable - without unnecessary complexity in the background.

A system that seamlessly combines POS, warehouse and online store - hardware and software, with low, predictable monthly costs.

§ 02 —
Get in touch

Are you planning a project, looking for strategic support, or seeking fresh perspectives for your business? Good collaborations begin with clarity. Let’s start with an initial, no-obligation introductory conversation to get to know each other, exchange ideas, and explore how I can support you or your project.

Say hello –
info@michaelhenke.ch

Here
Zurich, Switzerland

Elsewhere
LinkedIn

Registry
CHE-303.076.389